The Sacred Souls
Client chats and team updates, organised on WhatsApp
The WhatsApp Business API connected to a CRM, so every client conversation and team update is in one place.
- Client
- The Sacred Souls
- Industry
- Events & photography
- What we built
- CRM with WhatsApp API
- Delivered
- May 2024

01The brief
A photography studio runs on quick communication: with clients before a shoot, and with photographers and editors after it. Sacred Souls handled both across individual phones, which made conversations hard to follow and handovers easy to miss.
02What we built
We integrated the WhatsApp Business API with a CRM, so client messages arrive in a shared inbox the whole team can track. Internal updates on shoots, deadlines and deliveries use the same channel, and reports show how the team is communicating.

03What changed
- 01
Faster replies
Clients get answers in real time, and response times and satisfaction have both improved.
- 02
A coordinated team
Tasks, deadlines and project updates are easier to manage across the studio.
- 03
Every conversation in one place
With WhatsApp connected to the CRM, client conversations are tracked and nothing gets lost in a personal phone.
04Inside the system
- Instant messaging with clients
- Real-time updates for the team
- Messaging hub connected to the CRM
- Reports on communication
